Look! My mug is on Seth Godin's new book!

Posted by Liana at 3:32 PM

Last year I stumbled upon a book that REALLY caught my attention. You see, I graduated with a Marketing degree... and have been teaching other photographers for years about how things have changed in marketing. It wasn't until I found Seth Godin's book, Meatball Sundae, that I REALLY felt I had solid evidence of what I've been teaching... about how a lot of what I learned in business school and previously practiced has been turned upside down lately. Markets have changed and the freedom technology gives us the ability to reach millions in a much cheaper, efficient way.

Since I read that book, I've been following Seth's blog on a regular basis. So when Seth asked his readers to join a group of individuals who all lead others (in many different markets and roles), I joined in and pre-purchased his new book, Tribes. Last week I got my copy from Amazon and another copy sent by Seth's organization as a gift to give away and share with others - how cool!

After about a week of having the book, Sara and I flipped open the book jacket and found my mug staring back at us along with 1400+ individuals who are also likely part of Seth's audience and forum participants. Haha. My mug made it on the book - right next to the cool baby!!





I have to admit I wasn't as excited to plow through this one as I was for Meatball Sundae, but after reading it I can certainly say it's going on my list of recommended reads!




I read the entire book last night on my flight from Atlanta to Phoenix and it's pretty marked up with notes and page folds so I can revisit some particular points. I'll be posting a more detailed review in the next week on my business blog.